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Tuesday, May 12, 2015

Micromax's Yu Yuphoria With Cyanogen OS 12, Snapdragon 410 Launched at Rs. 6,999

Micromax subsidiary Yu Televentures on Tuesday launched its second smartphone, the Yu Yuphoria, in India. The smartphone has been priced at Rs. 6,999 and will be exclusively available via Amazon India. The first flash sale is scheduled for May 28 for which registrations begin starting 5pm IST on Tuesday.

Domestic brand Micromax claims to have used a "crowdsourced design" when making the handset. Micromax Co-Founder Rahul Sharma at the launch revealed that the Yu Yuphoria went through a number of processes including pre-bending, stamping, welding, laser etching, sandblasting, and polishing. Sharma claimed that the Yu team achieved sleek matte finish after extreme cycles of sandblasting which they learnt from the automobile industry. The Yuphoria smartphone features a metal frame around the body. He added that antenna on the handset has been placed on a gold plated spring.
Sharma stressed that while manufacturing Yuphoria, the team filed four patents including one for antenna layout for LTE devices. The smartphone will be available in Buffed Steel and Champagne Gold colours.
yu_yuphoria_rear.jpgFor specifications, the Yu Yuphoria features a 5-inch HD (720x1280 pixels) TFT IPS display and sports third-generation Corning Gorilla Glass for protection. Sharma at the launch claimed that the screen to ratio on the Yuphoria is 67 percent. The Yuphoria runs Android 5.0 Lollipop-based Cyanogen OS 12.

The handset is powered by a 1.2GHz quad-core Qualcomm Snapdragon 410 (MSM8916) processor coupled with 2GB of RAM and Adreno 306 GPU. It features 16GB of built-in storage.

The dual-SIM based Yuphoria supports 4G and features accelerometer, ambient, proximity, gyroscope, and e-compass. It sports an 8-megapixel rear camera with an f/2.2 lens and LED flash. while also featuring a 5-megapixel front camera with f/2.0 aperture. It is backed by a 2230mAh battery, and weighs 143 grams

Madhav Biju

Author & Editor

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