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Friday, October 31, 2014

Microsoft officially announces wearable after early app release

Microsoft announced its first wearable Wednesday in a blog post after releasing companion apps for their product, called the Microsoft Band, in the Mac App and Google Play stores earlier in the day.
Rumors about the wearable have been swirling for some time and Forbes reported earlier this month that the band may be released "within weeks."

With the band, Microsoft will be joining a saturated market filled with businesses competing for the rising number of consumers interested in the quantified self. Lenovo quietly added a wristband tracker to its website this month and then there's the multiple Fitbit options.
According to a Microsoft privacy statement the band helps "you keep track of things like your heart rate, steps, calories burned, and sleep."
The companion Microsoft Health app is available on Windows Phone, iPhone and Android.
“We always insisted that the band had to work not just with Windows but with iOS and Android," said Matt Barlow, General Manager of Marketing for Personal Devices, according to the blog post.
"As we built Microsoft Health, we started thinking, ‘Why should Microsoft Band be the only device that feeds into and benefits from this service?’ We want it connect to any device customers are using to track their health and fitness. We want to remove any and all barriers to providing insights back to customers, regardless of the device they are wearing.”

Madhav Biju

Author & Editor

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